Manufacturers & Distributors

L’Oréal Professionnel Debuts Rubilane

Web Editor | July 10, 2011 | 7:27 PM

L’Oréal Professionnel and Warren Tricomi Salon hosted a press reception at New York City’s Plaza Hotel to introduce the company’s new Rubilane hair color technology along with its partnership with Warren Tricomi, the salon that features the L’Oréal Professionnel Flagship Haircolor Center.

The event, “Iconic Reds,” celebrated women famous for their red tresses—Lucille Ball, Rita Hayworth and Ann Margaret, to name a few. The Plaza’s Terrace Room was decorated in red and rose hues to reflect Rubilane’s six vibrant red shades. Joel Warren, co-owner of the salon with Edward Tricomi, was introduced as L’Oréal Professionnel Haircolor Ambassador. Tricomi devised a dramatic diva red for former American Idol contestant Sarah Mather, who modeled her new hair color while singing the Edith Piaf staple “La Vie in Rose.”

Hitting salons in February, the patented color-intense, oxidative hair color molecule in Rubilane creates a wide range of new, long-lasting copper shades. The new colors will be available in Majirel’s Majirouge and LUO Color. For more information, visit

L’Oréal Professionnel Debuts Rubilane

A wide range of coppery reds are presented at the press event introducing L’Oréal Professionnel’s new Rubilane technology.

L’Oréal Professionnel Debuts Rubilane
Edward Tricomi and Joel Warren of New York’s Warren Tricomi Salon are partnering with L’Oréal Professionnel to introduce Rubilane.

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