Expert Advice

Wella USA Announced the 2009 Trend Vision Finalists

Laurel Nelson | July 10, 2011 | 8:12 PM

Wella Professionals USA recently announced its 2009 Trend Vision finalists. The annual photo competition was launched in spring 2009 and allows stylists to compete in two categories: Young Talent and Color.

Wella USA Announced the 2009 Trend Vision Finalists
The Color submission of finalist Kelly Mathys of Spalon Montage.

Wella USA Announced the 2009 Trend Vision Finalists
Justine Hornick’s submission in the Young Talent category.

Young Talent is open to hairdressers age 30 or younger and honors the best in class interpretation of a Trend Vision ’09 trend that delivers an overall look.

The color category is open to all stylists and recognizes exceptional color work interpreting a Trend Vision ’09 trend.

Stylists competing in both categories create a finished look—cut, color, style, make-up and wardrobe—that reflected their personal interpretation of one of the four Wella Global Trends—Utopia, Intersexion, Virtual Life and DeLush.

Young Talent finalists: Justine Hornick, Root Salon, St. Paul, Minnesota; Sarah Roberts, Salon Gaboa, Clearwater, Florida; Katie Schemeber, Harvey Allen Salon, Merrick, New York

Color finalists: Leonard Golonka, Dieci Salon, Livingston, New York; Kelly Mathys, Spalon Montage, Woodbury, Minnesota; Aundrea Witzig, Atomic Kitten Salon, Bakersfield, California.

All finalists will compete in New York, in mid-October, for a chance to become the USA Trend Vision winner in their categories. The winning finalists will then represent the US at the International Trend Vision competition in Berlin, Germany, in November. For more information, visit

Facebook Comments

More from Expert Advice

Your Little Guide for BIG Spring Promotions

April 5, 2017

Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.

Expert Advice
Expert Advice

Why Professionals SHOULD Sell Retail Products

Maggie Mulhern | February 28, 2017

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

Load More