In the 10-minute online business show, Andrew shared an interesting insight about business cards. He spoke about how he had a collection of business cards and how he laid them out on a table and asked, “You know what I saw? That’s right, a table full of business cards.” He explained that when someone asks him for a business card he gives them his book. Why? Yes it is more expensive, but now the people he meets take him home and get to spend time with him virtually. Plus, because he has a book, he instantly becomes more interesting and important. I sat there, and within five minutes had the concept finalized for our team book, “50 Ideas That Will Make Your Hair Better.”
I then went to our team and asked every member to submit a minimum of five hair tips their guests could use. In one week’s time we had nearly 100 ideas. I spent the weekend categorizing the ideas into chapters based on the ideas submitted. Here they are:
Hair Color & Shine Conditioning Styling Healthy Hair Curly Hair Volume & Body Special Occasions Travel Tips Updating Your Hair And a Bonus 20% off for New Guests
The book offers ideas and tips, and each chapter was edited to give a feeling of one voice and the booklet is written as if our team was sought out because of our talent for the tips.
Once organized, I returned the edited booklets to the team on Tuesday, and by Friday, they read and made corrections. Then, the following Tuesday, a final edit was redistributed to the team and we were able to send it to the printer by Thursday. The following week our team had 5,000 books, 3” by 4” with 22 pages of great hair tips to hand out. We distributed initially at gyms, restaurants and community groups, and because of its format, people started grabbing them.
Now, we use them exclusively at our studios giving them to every existing guest when they leave in hopes of them distributing it to their friends. Then, to incentivize, we have our thank-you rewards at both of our studios, which rewards our current guests who tell their friends about our team and build our businesses … but more on that next month.
In response to Hurricane Harvey, Dr. Farouk Shami committed $5,000,000 in products and tools to various shelters, churches, organizations, stylists and salons. Now he and his Farouk family are rallying salons to participate in a Cut-a-Thon.
On August 25-27, 2017, Farouk Systems, Inc. hosted its biennial global conference. Titled “Light it Up”, the 3-day company event showed Farouk Systems’ ability to brighten the future of beauty professionals with the latest advancements and technology the industry can offer.
Luxury Brand Partners (LBP) is excited to announce the launch of its first online education class—Social Media Magic. The class gives each student the tools he or she needs to create a strong social media presence to adapt to the ever-changing nature of the salon industry. Details here.
The Tonight Show’s Jimmy Fallon started growing a beard on Memorial Day. When he was ready to shave it off but keep his ‘stache, Brooklyn barber Russell Cordeiro, of Art & Autonomy Salon in Manhattan and Persons of Interest Barbershop in Brooklyn, was brought in to perform some grooming goodness.