Manufacturers & Distributors

VMS to Host Seminar at Western Buying Conference

Modern Salon | July 10, 2011 | 8:39 PM

Vance Marketing Solutions will host a seminar on digital marketing strategies at the 25th Annual Western Buying Conference, which will be held January 14-15, 2010 at Bally’s Hotel and Convention Center in Las Vegas.

Vance Marketing Solutions is a division of Vance Publishing Corp., parent company of Modern Salon Media. Tom Denison, vice president of Vance Marketing Solutions, will present  “The Art of the Possible—Digital Marketing Strategies and Tactics to Grow Your Business in the Salon Industry,” at 7:30 a.m. January 14 in Palace Room 6 and 7 at Bally’s.

The seminar will outline strategies for maximizing the profit potential of websites by creating sites that encourage traffic and generate leads. Topic highlights will include: converting site visitors to customers, search engine optimization, improved e-mail marketing, utilizing social networking sites, connecting with the mobile market and integrating digital and print advertising.


Denison manages more than 65 websites, 88 e-newsletters and seven mobile sites within Vance Publishing. He has held positions at several high profile agencies, including, iCrossing and Performics (now Google Affiliate Network).

Vance Marketing Solutions is an integrated marketing arm offering offline and online marketing consultation and execution for clients. It offers a complete range of services including website development, search engine optimization, social media marketing, mobile marketing, web analytics, content marketing and online TV shows. The company has directed the redesign and development of several websites including,, and recently organized a successful training webinar for Product Club that attracted more than 1200 salon professionals. 

For more information, or to schedule a free consultation with a staff member of Vance Marketing Solutions, visit or 

Contact Tom Denison at [email protected] or Anya Cheng at [email protected].

Vance Marketing Solutions will host a seminar at the Western Buying Conference.

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