Expert Advice

Behind the Cover (Nov 2009)

Maggie Mulhern | July 10, 2011 | 8:43 PM

Tyson Daniel, salon owner and member of the Pureology Network as a Pure Artist, embraces the time when women were ladies and men were gentlemen. “I love that old world charm—especially when blended with a modern-day lifestyle,” says Daniel. He designed a collection called “Romance,” entered in the internal Pureology photo competition and won the opportunity to re-create the looks with MODERN SALON.

View the step-by-steps:
Holiday Romance Look 1 (Faux Bob)
Holiday Romance Look 2

The Daniel victory was announced at Pureology Synergy 2009 in Chicago, a gathering of Pure Artists to learn new techniques and silhouettes. “I was speechless,” says Daniel. “I am usually full of words, but this was something else.”

Daniel joined Pureology in 2004. “For the past 15 years I have realized the importance of preserving my clients’ hair,” he says. “I joined Pureology and found the solution. Now my clients hair color lasts longer and the quality of the fabric is drastically improved.”

For this session, Daniel pre-colored the hair by lifting the base one level using Redken Color Fusion 6AG (with 20-volume developer) to make a medium caramel-chocolate brown and then followed with a glaze: Shades EQ 07B and Clear. When back in the studio, Daniel got busy creating multiple finishes capturing his romantic feel for the holidays. The faux bob cover look is a great style for clients who want to add retro elegance to their holiday style.

Behind the Cover (Nov 2009)
The faux bob.

Behind the Cover (Nov 2009)
A little spray goes a long way at Daniel’s shoot.

Behind the Cover (Nov 2009)
Tyson Daniel works on cover model.

Facebook Comments

More from Expert Advice

Your Little Guide for BIG Spring Promotions

April 5, 2017

Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.

Expert Advice
Expert Advice

Why Professionals SHOULD Sell Retail Products

Maggie Mulhern | February 28, 2017

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

Load More