In Wasilla, Alaska, owner Jennifer Camer organizes a simple philanthropic activity that helps clients and staff get in the holiday spirit while bringing joy to local disadvantaged youth. Each year, Camer’s Selah Salon and Health Spa (selahsalonandspa.com) receives gift tags from the Salvation Army. Each tag lists the name and age of a child, as well as the child’s gift request.
Camer trims the salon’s Angel Tree with the tags and invites guests and staff to take a tag and fulfill the request. The gifts are bought and placed under the tree to be collected by Salvation Army just before the holiday.
“Last year, we took about 25 tags for girls and 25 for boys, and we gave clients who purchased gifts a 15-percent discount on products,” she says. “This year, instead of the discount, we are pledging to match the number of donated gifts.”
With more than 480,000 Instagram followers, Larisa Love’s ambition has opened doors to opportunities to inspire stylists from around the world—and she strives to make a difference in the lives of her clients as well as the hair industry.
Creativity is learned, can be diminished or enhanced, is addictive, and so satisfactory it may well be the key to happiness, and just like your cat, creativity must be stroked or it will run away at first chance.
MODERN’S Jamie Newman joined both phases one and two of Wella’s Master Color Expert Program alongside salon-professional attendees as an Honorary Master Color Expert for a full submersion into the class.
"As a former school owner, I feel for the student who asks for a job at our salon without the interviewing, technical or social skills needed for the job. Although I felt badly, I was powerless--until now."
Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.
It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.