Industry News

Phyto Professional introduces eight new plant-infused formulas

Maggie Mulhern | July 10, 2011 | 8:49 PM


The introduction of Phyto Professional: Eight plant-infused formulas designed to inspire multi-dimensional styles while maintaining the hair’s integrity. The line will replace the existing Phyto Pro line and is available this month.

THE DETAILS: Celeb stylist Andy LeCompte demonstrated the products on models at Phyto Universe, the Phyto headquarters in New York City. More than 30 editors from both professional and consumer publications were in attendance. Phyto’s acacia collagen, containing oligosaccharides to hydrate and protect, has been incorporated into the new formula.

THE STORY: The Phyto botanical hair care treatment line was created by Parisian stylist Patrick Ales in 1967. The formulas boast high concentrations of active botanical extracts. “This line is for the eco-conscious stylist and consumer alike who see that fashion and beauty, combined with the finest plant research and ingredients, is the ultimate indulgence,” says Julie Royer, Phyto Marketing Manager.

THE LAST WORD: We’re excited to offer Phyto Professional exclusively to salons as we continue to strengthen our presence in the professional arena, create a community and inspire their artistry,” says Raphael Yousri, President of Ales Group, USA.

Andy LeCompte works on a model.
Facebook Comments

More from Industry News

Salon Business News

The Millennium Experience Will Welcome Non-Millennium Clients For the First Time in 2017

Elizabeth Jakaitis | October 21, 2016

For the first time in its 16-year history, The Millennium Experience will open its doors to all industry professionals. Hosted by Millennium Systems International, the annual conference will include hair shows and inspirational speakers, aimed to celebrate the future of the industry and to inspire attendees to try new strategies that will benefit their brands.

Industry News
Industry News

New Brand Jirano Beauty Addresses Textured Hair Needs With Organic Ingredients

Elizabeth Jakaitis | October 20, 2016

Jirano Beauty is a new hair care line designed specifically for those looking for naturally defined curls, and to address the concerns unique to women with curly, textured hair. The coconut-oil based range is founded by twin sisters Jane and Jedi Nyachiro, with products based on traditional family recipes from their native Kenya that have been passed down through generations.

Load More