Industry News

Expo Latino Brings Record Attendance

Jan Hillenmeyer | July 10, 2011 | 8:56 PM

The annual Latino International Salon and Spa Show was held recently and attracted a throng of stylists to the Long Beach Convention Center for two days of education, shopping, awards and more than 300 manufacturer exhibits.

This year’s Expo was expanded to include a Nail Congress in addition to hair fashion and styling. The show featured two floors of exhibit space.

“By offering something new, our attendees are not just returning to the show each year, but they are coming to a new experience,” says show director Juan Dior.
Main stage presentations, hands-on workshops in cutting, color and styling, and a student competition rounded out the agenda.

The next Expo Latino is scheduled for July 11-12, 2010 in Long Beach. For more information, visit or call Juan Dior at 310-713-0139 or 562-802-7471.
Expo Latino Brings Record Attendance
The line wound down the street as salon professionals lined up for the first day of the Expo Latino International Salon and Spa sow.

Expo Latino Brings Record Attendance
Hands-on nail classes were a huge draw at this year's Expo Latino,

Expo Latino Brings Record Attendance
The main stage area at Expo Latino offered a variety of cut, color and styling presentations.

Expo Latino Brings Record Attendance
Show Director Juan Dior presented the Best Latin Hairstylist of the Year award to Ms. Bautista of Ion color from Sally Beauty.

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