Expert Advice

Joico Pitches In

Lauren Salapatek | July 10, 2011 | 9:48 PM

Haiti’s devastating earthquake left millions in need, so Joico rallied immediately, signing up as a sponsor of the Reality Cares and In Touch Weekly Heroes of Haiti Hollywood Fundraiser. The evening, hosted by So You Think You Can Dance's Mary Murphy and Extra's Jerry Penacoli, honored the heroic work of Eric Klein, Founder and CEO of

Klein and his team arrived in Haiti in January, and have been working tirelessly to get water, food and other aid directly to those affected by the disaster. According to Reality Cares Founder Todd Michael Krim, the event netted more than $5,000 for Klein’s efforts.

VIP guests at the event included The Hills’ Stephanie Pratt and Jayde Nicole, Million Dollar Matchmaker Patti Stanger, Celebrity Fit Club’s KayCee Stroh and Harvey Walden, Million Dollar Listing’s Madison Hildebrand, American Idol’s Brandon Rogers and Dancing with the Stars’ Joanna Krupa. The event was held at Hollywood’s hottest new venue—Capitol City Hollywood—where guests were treated to musical performances by BG5 and DJ Colin Kim, plus raffles and giveaways.  
Thanks to Joico, everyone left the fundraiser with the leading formula for healthy, hydrated hair. The company donated its Moisture Recovery Shampoo and Conditioner—a technologically advanced system containing Hydramine Sea Complex, Quadramine Complex and jojoba oil to revitalize and smooth parched strands. 
 Joico Pitches In

     The Hills’ stars (from left) Jayde Nicole and Stephanie Pratt.

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