Salon owners talk about their green initiatives
âWe recycle all plastic and paper waste, including
plastic caps of product bottles,â say James
and Janelle Goking, co-owners, Entourage Salon
and Spa in Sheboygan, Wisconsin.
âEntourage clients are encouraged to save product caps and return them to the salon [an Aveda program]. For every bag of caps a client returns, they are entered into a drawing for a free service. It is our goal to collect and deliver a full truckload of caps to Aveda by yearâs end.
âEvery April, we join Aveda in its efforts to raise awareness and money to support clean water projects and environmental initiatives. Entourage, along with local businesses, donate products and services for bid via a silent auction at our salon. The money is donated to a local organization that promotes conservation.
âAs part of our continuing efforts of being an eco-friendly business, this year we are transitioning from halogen lighting to LED technology. Although the initial investment in the LED bulbs seemed cost prohibitive ($40 per LED bulb versus $5 per halogen bulb), further research proved otherwise. Not only is LED technology good for the environment, it also makes sense from a business standpoint:
â¢ Reduces energy consumption for salon lighting by 90 percent. The energy consumed by the 50-watt halogen lights use more than 500 watts per hour per bulb. Comparatively, the LEDs replacing them use only five watts per hour per bulb.
â¢ Reduces landfill refuse. Conversion to the LEDs means we will replace and dispose of zero bulbs over a 13.5-year period as compared to approximately 1,000 halogen bulbs over the same period.
âOur heating and cooling systems at our salon are controlled by âseven-day thermostats.â This allows us to maintain set heating and cooling temperatures during periods of occupancy. To conserve energy, set points are reduced by five degrees and cooling set points are increased by 10 degrees during non-occupancy periods.â
: âEach staff member is committed to the companyâs environmental sustainability mission and is responsible for their own environmental footprint,â says Andrea Eaton, general manager, Paris Parker Aveda Salons and Spas in Hammond, Louisiana. âWe have recycling stations throughout each salon, and we collect plastic bottle caps in our locations, as part of Avedaâs global bottle cap recycling initiative. Our colorists also use the Headmapping hair color system which helps to measure amounts of hair color needed for each service, therefore eliminating waste.
âFor our consumers, we now use e-mail as our main marketing tool, eliminating the use of paper and waste. Anything we print is done so on recycled paper with soy ink. The salons are very passionate about Earth Monthâ Avedaâs annual global fundraising initiativeâ and conduct a number of events throughout April to raise money for our Earth Month partners, engaging customers where appropriate.
âIn April 2009, Paris Parker Salons and Spas conducted cut-a-thons, fashion shows and numerous âWalks for Water.â
âIn New Orleans, we partnered with a local fair trade boutique: In Exchange (on Tulane Universityâs campus). The last two years we have put on green fashion shows to raise money toward the funds. In 2009, we also partnered with the âThe Green Projectâ as a sponsor (also did hair and make-up) for their Recycle for the Arts Fashion Show.â
A: âTru Salon has implemented green practices that help both our staff and clients be more Earth-friendly,â says Cheryl Duignan, co-owner of Tru Salon in St. James, New York.
âOur Buy Back Program offers clients who purchase any of our Earth-friendly products to bring them back after use and get money toward their next product purchase. Then we recycle them. We have implemented the same technique with color bottles and cans. All of the used cans and bottles are given back to us so they are not wasted.
âWe used to have paper bagsânow we use eco-friendly, reusable bags. They are all natural and non-toxic and distributed to clients who buy any of our products. âWe also provide our guests with glasses and mugs instead of disposable cups to keep us from using paper or foam. Guests can then fill their glasses with filtered water, rather than bottled water.
âTru Salon is currently in the process of refurbishing all of our chairs. Instead of throwing them away we are going to recycle them, keeping our salon âgreen.â Our salon does 99 percent of its advertising via e-mail instead of sending out paper announcements and we only use non-toxic cleaners and office supplies.â