Eco-friendly still seems to be on top of stylists’ and consumers’ minds! Our Facebook fans recently gave a shout out to some of their best-selling eco-responsible products.
“Eufora all the way. They are really into you as a stylist and the products are phenomenal.” —Michele Matkovich
“We carry Aveda ... they all retail well, but my favorite is Smooth Infusion Shampoo and Conditioner, which are two of the seven products that Aveda won Gold in the Cradle to Cradle certification for eco-friendly products.” —Christopher Knudsen
“We love Kevin Murphy! Our clients have requested paraben-free products and this fits the bill. It’s sulfate-free, too!” —Trisha Kaufman
“Number 4 High Performance Hair Care—it’s 100-percent vegan, sulfate- and paraben-free with luxury!” -- Scott Jacobs
“We are a Phyto salon; after clients see the beautiful results they rush to buy the product. Phytopolleine and Phytosquame are our best sellers.” —Shaunelle Roberson
What are your best-sellers? Tell us on Facebook by becoming a fan, and you could be in the next issue of MODERN! Facebook.com/modernsalon.
Upselling hair color to clients in their early 20s, women approaching middle age, men turning gray, and those who are tired of coloring in general all require different marketing techniques. Here's how you do it.
In our Holiday issue, you’ll find the latest holiday product and tool promotions, along with holiday service ideas, planning tools, merchandising solutions, marketing tips and trending techniques in hair, nails, skin care, grooming and more.
Fond memories of watching an Irish setter frolicking in the sun gave life to this Nouvelle USA vision, which is reminiscent of the setter’s multi-faceted coat with deep coppers and golds dancing in the light.