Industry News

Joico Supports Sandpiper Charity

July 10, 2011 | 9:57 PM

Beverly Hills fashionistas gathered recently for the annual fundraising fashion show to benefit Sandpipers, an organization that assists underprivileged individuals and families in Southern California’s South Bay communities.

This year’s event featured the Tory Burch Spring 2010 collection and children’s clothes from the Bella Beach Kids Boutique. Joico brought its popular hair products to the event with gift bags containing K-Pak Shampoo and K-Pak Deep Penetrating Reconstructor.

Guests enjoyed lunch and the atmosphere of the storied Beverly Wilshire Hotel. The gala included live and silent auctions and an on-site boutique. Volunteers for Sandpipers provide $400,000 worth of items to the needy in the South Bay area. Visit

Joico Supports Sandpiper Charity
Joico's K-Pak Shampoo and K-Pak Reconstructor joined other prestige items in the gift bag at a recent Hollywood fundraiser for Sandpipers, an organization that helps the underprivileged in Southern California's South Bay communities.

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