Industry News

Eco Brides

Jan Hillenmeyer | July 10, 2011 | 9:58 PM

Brides have so many things to think about as they plan their wedding day that “going green” may not even be on their radar.  Aveda is changing that. The company is partnering with designer Adele Wechsler and her Eco Couture wedding designs to host regional bridal events that are full of tips on being gorgeous and green at the same time.

The Eco-wedding events will be held during April, May and June at participating Aveda salons around the country. Guests will preview new Adele Wechsler Eco-Couture gowns, which are designed from certified organic hemp, vegetable dyed silk, and remnant fabrics and lace. All gowns are produced in Canada with fair trade labor.  A click on proves that the gowns are also lovely and modernist with simple, organic design elements and beautiful hand-cut detailing.

Aveda salon professionals will, of course, be on hand to discuss bridal hair trends and pointers for perfect wedding day skin care and make-up. Each wedding planning event will also offer recommendations for  local environmentally conscious service providers including caterers, florists and printers.

At each event, brides-to-be will have the chance to win Aveda bridal services or product packages, eco-vendor products or an Adele Wechsler veil or headpiece. The Grand Prize winner will receive an Adele Wechsler Eco-couture gown or a honeymoon at the Hamanasi Adverture & Dive Resort, an eco-friendly resort hotel in Belize.

Eco-conscious wedding planning events will be held in the following cities:

Costa Mesa, California, April 24
New York City, May 5
Baton Rouge, May 6
Toronto, May 11
Atlanta, May 16
Washington, D.C., May 23
Boston, June 6
Chicago, June 8
Minneapolis, June 10
Scottsdale, June 16
Seattle, June 21 and 22
Portland, Oregon, June 24

For more information on the Aveda/Adele Wechsler  bridal shows, visit

Eco Brides
Picture perfect brides can plan eco-friendly weddings with help from Aveda and designer Adele Wechsler's Eco-Couture gowns.

Eco Brides

Eco Brides
Adele Wechsler Eco-Couture gowns are made of organic, vegetable dyed fabrics with hand-cut details.

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