Industry News

SHE Red Hair Extensions and Dina Manzo

Lauren Salapatek | July 10, 2011 | 9:58 PM
SHE Hair Extensions by SO.CAP.USA

is teaming up with Dina Manzo, star of the Real Housewives Of New Jersey and founder of the Project Ladybug Fund at St. Joseph’s Children’s Hospital to kick off Ladybug Month.

SHE Red Hair Extensions and Dina Manzo  SHE Red Hair Extensions and Dina Manzo
 Dina Manzo
 Real Housewives of New Jersey

The Project Ladybug Fund has been enriching the lives of seriously ill pediatric patients and their families at SJCH in Paterson, NJ since 2007. Through a number of ongoing initiatives including day trips, birthday parties and financial assistance to families in need, the organization has performed miracles for patients in the children’s hospital. 

SHE Red Hair Extensions and Dina Manzo In recognition of their work, Mayor Jose “Joey” Torres of Paterson has proclaimed the month of May “Ladybug Month” in order to raise awareness of the cause and promote the newest undertaking by Project Ladybug: a playground on the grounds of St. Joseph’s Children’s Hospital for patients who cannot afford a day away from the hospital due to treatment and ongoing care.

In partnership with SHE Hair Extensions by SO.CAP.USA, and as part of Ladybug Month, The Project Ladybug Fund at SJCH has also launched Lucky Locks. From May 1 through June 7, supporters of the cause may visit participating salons to receive a single red hair extension for a donation of $10. The Project Ladybug Lucky Locks extension may be seen in Dina’s hair during Season Two episodes of The Real Housewives of New Jersey beginning May 3rd. 

The playground that Manzo and The Project Ladybug Fund hope to build with the money raised by Lucky Locks will provide young patients with an important respite as part of the overall care process. Plans for the playground are underway and include a retractable roof for year-round enjoyment. Dina also hopes to broaden the reach of The Project Ladybug Fund by distributing money raised to pediatric hospitals across the country.

“Over the years, Project Ladybug has become an incredibly important resource to St. Joseph’s Children’s Hospital and we are very grateful to Dina and her organization for the positive impact and the wonderful work that they are doing here,” says Michael Lamacchia, M.D.,Chairman of Pediatrics at St. Joseph’s Children’s Hospital. “The children and St. Joseph’s health care team are already excited about the plans for a new playground and I hope to see Lucky Locks red hair extensions everywhere this month!”

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