Manufacturers & Distributors

Joico sponsors Oscars lounge, give products to celebrities

July 10, 2011 | 9:59 PM

Never is hair fashion more in the spotlight than at Oscar time, so Joico signed on as exclusive hair care sponsor for the Stuart Weitzman Oscar Style Lounge in West Hollywood.

Joico guest hair stylist Anthony Morrison, winner of the first season of "Shear Genius," and Joico educator Adrianna De Los Reyes, of Final Cut Hair Studio, joined Joico celebrity hair stylist George Papanikolas. Armed with supplies of Joico K-Pak and Design Collection, the professional hair stylists styled celebrities and VIPs for pre-Oscar parties and events including Jessica Lowndes of "90210," Perry Reeves of "Entourage," Melissa Rycroft of "The Bachelor" and "Dancing with the Stars," Brooke Burns of "Melrose Place," and Abigail Spencer of "Mad Men."

Papanikolas created ’80s-inspired hairstyles with Design Collection Forming Polish and K-Pak Protective Hairspray, the product he calls his “go-to” styler. De Los Reyes demonstrated the new K-Pak ReconstRx Vapor
Iron that reconstructs the hair as it styles and adds shine. Visit

Joico sponsors Oscars lounge, give products to celebrities
Brooke Burns of Melrose Place receives a gift bag of Joico products from stylist George Papanikolas.
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