Close
Expert Advice

What's Your 'Be'? Millennium Wants to Know.

Lauren Salapatek | July 10, 2011 | 9:59 PM

“Do you ever feel burnt out like you’re just going through the motions? It’s very easy to become complacent and mediocre. Don’t just be…be legendary, be beautiful, be honorable, be inspirational and be unstoppable!” says President John Harms of Harms Software, Inc.

In their 2010 campaign Millennium SpaSalon software felt those five words best-described clients Joel Warren, Edward Tricomi, Ted Gibson, John Paul DeJoria, Robert Cromeans and Carmen DePasquale.

The idea behind Millennium’s concept is to inspire beauty professionals everywhere to be their best. Whether you’ve just graduated or been behind the chair for as long as you can remember, Millennium wants you to remember how you got there. The campaign is aimed at motivating beauty professionals to be the Ted Gibson or Robert Cromeans of their salons.

What's Your 'Be'? Millennium Wants to Know.

As the campaign rolls out, the honorees will be featured individually. Each icon will speak to a “be” word that describes them and gives readers insight on their philosophy and inspiration.
 
When the ads are introduced in May, Millennium will launch, www.harms-software.com/be. This website will give you additional information about each icon, and other “be” stories from stylists all across America.

So, do you want to submit your “be” story? Do you want send a message to other stylists about what keeps you motivated every day and how you’re inspiring others in your salon or community? To submit your story on the website, please e-mail: marketing@harms-software.com.

Facebook Comments

More from Expert Advice

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Awards & Contests Krystle Waivio
Awards & Contests

Announcing the Braids & Brides Top 10 Semifinalists!

Lauren Quick and Alison Alhamed | February 10, 2017

After receiving nearly 3,000 entries since the launch of the Braids & Brides contest, it was extremely difficult to narrow the pool of beautiful special-occasion styles down to 10! Take a look below to see who our semifinalists are, and stay tuned as they submit their best braid work for judging.

Load More