With spring finally here, more and more women will once again be going into salons asking for the natural and sun-kissed highlighted locks of Eva Longoria Parker, Giselle BÃ¼ndchen, and Sarah Jessica Parker. So why not try a different highlighting technique? LâOrÃ©al Professionnelâs Balayage Technique, French for âto sweep,â refers to the color being applied in a sweeping motion from the base to the tip of the hair. This will accentuate texture and movement in the hair, providing soft, multi-dimensional highlights customized to suit each client.
|Eva Longoria Parker||Sarah Jessica Parker|
|This May LâOrÃ©al Professionnel is launching their Balayage Riviera
collection which includes three new techniques: Riviera Sunrise, which
illuminates the face with dramatic, bold Balayage highlights; Riviera
Sunkiss, which enhances brunettes with sun-kissed Balayage highlights;
and Riviera Sunshine, which adds soft, natural Balayage highlights to
any hair type.|
Balayage is a low maintenance color option and can be customized to provide clients with specific results they are looking for. âHighlights done with Balayage provide dimension to the hair and look softer creating amazing resultsâ says Nancy Braun, colorist at Christophe Salon in Los Angeles. âThereâs also no demarcation pattern at the scalp like youâd get with foils. The highlights look softer in the hair because painting is done thin on top, shifting to thick on the ends.â
Balayage can also be a revenue building block for salons. It can be added as a quick value added service to clients and itâs an inexpensive option for clients to brighten up their look.
Interested? LâOrÃ©al Professionnel is offering Balayage classes at their academies throughout the country. For 2010, the LâOrÃ©al Professionnel Soho Academy is offering four classes this May that will feature the basics of Balayage taught by several LâOrÃ©al Professionnel Balayage experts. The brand also provides the tools, education guides and promotional materials that will help draw attention to the Balayage expertise of salons.