Industry News

NovaLash President Receives Honor

Jan Hillenmeyer | July 10, 2011 | 10:21 PM

The National Association of Professional Women recently presented its 2010 VIP Woman of the Year award to Sophy Merszei, president and owner of NovaLash eyelash extensions. This professional women’s networking and idea sharing organization honors one woman each year for her outstanding innovation, educational achievement, leadership and community involvement. Sophy hits the mark in all those areas, and has created a professional service that, in her words, makes any woman feel “instantly pretty.”

A chemist by training, Sophy has committed herself to creating a safe, in-salon eyelash extension service that uses medical grade adhesive and certifies rigorously trained lash artists. NovaLash extensions are available in a range of shades and textures that be applied for subtle or dramatic effects.

Sophy is involved in charity work that includes Girls, Inc. and the UNICEF Haiti Relief Fund for Children. She received a 2007 ICMAD (International Cosmetic Manufacturers and Distributors) Cosmetic Innovator of the Year Award.

 To learn more about NovaLash products and services, visit

Sophy Merszei, president and owner of Novalash Eyelash Extensions, was named 2010 VIP Woman of the Year by the National Association of Professional Women.

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