Texture Trends This Season
By all appearances, fall 2010 will go down in fashion
history as âthe season of texture.â Dozens of notable
fashion designers eschewed straight strands,
embracing instead all manner of curls, coils, crimps,
waves and teased clouds of hair on their catwalks. On the
West Coast, style setters are also advancing the texture
trend. Nearly every red carpet is adorned with sexy, romantic
textures, made popular by stars like Taylor Swift,
Miley Cyrus, Kate Hudson, Charlize Theron and Beyonce.
Taylor Swift. (Astrid Stawiarz/Getty Images)
Miley Cyrus. (George Pimentel/WireImage)
Kate Hudson. (James Devaney/WireImage)
âClients today, are requesting anything but flat hair.â
says Lina Shamoun, a 2010 North American Hairstyling
Awards Texture Finalist from Kitchener, Ontario.
And regardless of whether clients are starting out with
natural curl, wave or pin-straight strands, everyone has
texture options this season!
Natural Curl: Embrace and Refine
âCurly hair is coming into its own,â says Titi Branch, co-owner of Miss Jessieâs Products and Salon in New York. âTwenty years ago, we wouldnât even be talking about curly hair because people straightened their curls. Now, women want to embrace their natural, healthy curl. Michelle Obama even wore curls to a state dinner recentlyâ for her to do so really validates the beauty of the look.â But curly can also be high maintenance, admits Branch, which is why the current trend is a smoother, looser curl pattern.
âThis allows a woman to keep her curl,â she explains, âbut refine it.â At Miss Jessieâs this elongated curl is achieved with the salonâs proprietary âSilkenerâ service. The technique involves a sodium hydroxide relaxer and a method of manipulation that stretches, yet doesnât straighten the hair.
âThe result,â says Branch, âis hair that behaves like natural hair when itâs wetâbefore it dries and shrinks. Itâs wash and goâit cuts styling time in half.â To support natural curls, Branch recommends Miss Jessieâs Curly Pudding treatmentâa perennial favorite that combines macadamia and almond oil, aloe and shea butter for shine, plumping and moisture.
Michelle Obama. (Mark Wilson/Getty Images News)
Charlize Theron. (Eric Ryan/Getty Images)
Beyonce. (Noel Vasquez/Getty Images)
Curl definition is also imperative for Shawna Parvinâs
curly clients and the most modern approach, says the
Aquage educator, NAHA 2009 Texture Winner and 2010
Hairstylist of the Year nominee, is to mix it upârandom
curl sizes, directions and even amounts of definition.
âIâm telling my clients to start with a gel on damp hair,â she says, and comb it through scalp to ends. âThen wind sections of varying sizes, in every direction, so they look like little snakes. Donât touch the hair until itâs completely dry, then move it around and even pull a few random pieces apart so thereâs some fuzz mixed in with the curl. Thatâs what keeps curl from looking like the â80s.â
This look from Curls was created after washing hair with Curlicious Curls Cleansing Cream and moisturizing with Quenched Curls Moisturizer. To finish the look, apply your styling product of choice:Curls Milkshake, Curl Souffle, Whipped Cream or Gel-lesâs section by section, starting in the back and working toward the front.
Options are important
for women with any texture,
and naturally curly
clients will always want
blowouts for occasions
when their hair must look
polished, says Anthony
Dickey, owner of New Yorkâs Hair Rules Salon and hair
products company. What makes blowouts look fresh this
season, he says, is a voluminous, soft, Mad Men-inspired
look, with lots of flattering movement around the face.
âBone straight doesnât work for most women,â he comments. âWaves and curls look softer on anyoneâitâs âinstant youth.ââ
Making WavesâKeep it Raw
When it comes to creating curls and waves, the perfectly formed curls are evolving into a rougher, more raw-edged texture says Chad Seale of Salt Lake City, another 2010 NAHA Texture finalist. âWaves will be more vertical, looser, less constructed than weâve seen in past seasons,â agrees Darby Shields, Associate Artistic Director of ISO International.
When it comes to these vertical waves, thereâs also a new silhouette worth noting, adds Seale, namely, a flatter crown with more volume through the midlengths and ends. Seale loves this texture and shape on shorter-length bobsâactress Charlize Theron has been seen sporting the look. To permanently create this casual texture on tightly curly hair, Shields steers clients to the ISO Maintamer.
This modelâs hair was frizzy before getting the Extenzz treatment from Curly Hair Solutions. This non-chemical styling relaxer prevents curls from shrinking.
âThis formula gives stylists plenty of control,â
she explains. âLeave it on for five minutes,
and it eliminates frizz but maintains the
curl pattern. Leave it on for 30 minutes and it
straightens more completely.â
To produce loose, rope-y, âGiseleâ texture with a thermal iron, Shields first mists strands with a combination of ISO Color Preserve Thermal Shield Spray and Daily Shape Working Spray, then wraps sections of hair vertically around the outside of a curling iron, simultaneously twisting each section onto itself like a rope. Once the hair cools completely, she gently releases the twists, revealing âa spiral, vertical wave with lots of internal torque.â
For this look, the ISO Options treatment was used and the look was finished with ISOâs Bouncy CrÃ¨me.
The flatiron is another excellent tool for creating this
type of natural-looking body and texture. Many of todayâs
irons feature beveled plates, which give them the versatility
to straighten and shape hair. One of Lina Shamounâs favorite
strategies is to divide hair into thin, one-inch sections,
place the flatiron at the root, wind the section once around
the iron and draw the tool through to the ends.
âWhen you release it, the hair will fall into a soft, flowing wave,â she explains. The beachy trendâtextured, separated, sea-tossed strandsâhas generated a number of beach spray products that are great for supporting these looks or for use as standalone body boosters.
Color for Curl
With celebrities like Sarah Jessica Parker and Jennifer Aniston leading the way, the hottest hair color trend of the moment is the graduated, âI spent last month on the beach and now itâs growing outâ effect. Characterized by deeper roots and lighter midshafts and ends, itâs a deliberate technique to approximate âvacation regrowth.â
The look is perfect for the twists and turns of textured hair, as long as the technique is done correctly. Seale believes baliage is the best strategyâthis freehand hair-painting method allows the colorist to place the tint exactly where the sun would kiss each strand, namely, on the rounds and fullest parts of each curl and in an unstructured fashion.
âSo if your client wears her hair curly,â Seale advises, âdonât blow her hair straight and do a color weave. Youâll get six different colors on one curl and that doesnât work.â Additionally, says Seale, opt for high-lift permanent colors when baliaging curls, rather than bleach.
âBleach tends to swell the hair and cause it to become dryer,â he believes. This hair type is already susceptible to dryness, he adds, so itâs better to use hair color, which tends to impart less damage.
Shields agrees that baliage is the best way to achieve the dark-to-light look, and advises stylists to work with fairly large sections. âApply your color to each section randomly,â she suggests. âAnd for your application pattern, let the trajectory of the waves guide youâdropping off of the crown. Try some âpeek-a-booâ foils under the surface, too. All of this will create a purposeful, grown-out look, which clients today love since itâs chic and it allows them to stretch their retouching dollars!â
To create this sexy style, Joico K-PAK Waves was used as a treatment, and Joico Design Collection Texture Spray finished look.
More texture! online at modernsalon.com/texture and NaturallyCurly.com.