Manufacturers & Distributors

Big Winners of Joico's Shoot-To-Win

July 10, 2011 | 11:16 PM

Robert Josef, Erica Jemison, Chad Taylor and Eve Parr all won first prize in their categories in Joico’s first-ever Shoot-To-Win photo competition.

What did they win? A trip to Toronto to create a photo collection to enter in the North American Hairstyling Awards with top photographer, Babak, along with mentoring from Joico International Creative Director, Damien Carney. These Joico and ISO artists were encouraged to feature the Joico or ISO collection of products in a makeover that included a “before” shot and up to five different “after” shots.

Big Winners of Joico's Shoot-To-Win

On behalf of Joico, Jemison produced an edgy, deep brunette with a dramatic asymmetrical fringe accented with deep violet (right) and Chad Taylor offered up a stunning, frothy, champagne blonde. In the ISO category, Robert Josef produced coffee-colored, full-textured curl, while Eve Parr rocked her style with her vivid red-violet hue.

Keep a look out for them at NAHA 2011!

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