Industry News

FASHION WEEK: Rodarte Hair

Lauren Salapatek | July 10, 2011 | 11:16 PM

Lead stylist Odile Gilbert created a youthful hair look adorned with handcrafted barrettes using Aveda Brilliant Damage Control, Aveda Damage Remedy, Daily Hair Repair, Aveda Air Control Hair Spray, and Aveda Volumizing Tonic at the Rodarte Spring/Summer 2011 Fashion Week show in New York.

FASHION WEEK: Rodarte Hair FASHION WEEK: Rodarte Hair 

According to Gilbert, “The Rodarte hair look for this season is young and innocent. The body is full of natural-looking texture, the ends are straight, and a strong, swooping side part gives the hair a retro feel. The look is inspired by teenagers in the 1970’s, so the effect is very organic, adorned with handcrafted tree branch and leaf barrettes that make a statement.”


1. Prep damp hair with Aveda Brilliant Damage Control to protect hair from heat styling and brow dry straight with a Mason Pearson brush.

2. Using fingers for a slightly imperfect look, create a super-strong part on the left side of the head, parallel to the center of the right eyebrow. Spray liberally with Aveda Air Control Hair Spray for shine and light hold.

3. Emulsify Damage Remedy Daily Hair Repair in hands to add lived-in texture and prevent breakage. Use fingers to tousle hair and enhance texture and body with Aveda Volumizing Tonic.

4. Secure a thick barrette to the left side of the hair, just above the left ear. Set the look with Aveda Air Control Hair Spray.

FASHION WEEK: Rodarte Hair

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