Behind the Cover (October 2010)
Spending a day with Beth Minardi, co-owner of Minardi Salon and
Joico Vero K-Pak spokesperson, is like taking a crash course at Harvard.
Itâs non-stop education, both in her terminology, her applications
and formulations. While Minardiâs team (âThe best in the world,â
says Beth of Color Assistant Gion Vincent, Senior Stylist Tammy Laimos
and Executive Morgan Wentworth) and those of us who have attended any
of her classes are used to the intensity, itâs fun to watch the reaction of
Photographer Roberto Ligresti, who has been shooting MODERN covers for years, was equally impressed.
âAlthough I donât do hair color, I can see why colorists hang on her every word for the most intense and most interesting information. On top of that, she is just so entertaining! I wish there was a Beth Minardi for the photo world!â
When asked which was her favorite tool at the shoot, Minardi didnât have to think for long: âI actually have two favorite tools at this session,â she says. âItâs my little slanted color brushâit offers tremendous control and allows me to put color where I want. I also love long foils for long hair!â
Click here for Minardi's how-tos: Strawberry Spice and Vanilla Blonde
From left: Morgan Wentworth, Gion Vincent, Beth Minardi, Gareth Green and Tammy Laimos.
Beth on the set doing color.
Make-up artist Gareth Green practices technique on assistant Gion Vincent.