Josh Wood, Global Creative Director for Wella Professionals, presented a new color collection to members of the International Press in Paris today. Entitled Awakening 3D, Wood created the looks using an innovative color application from the 3D Color Techniques.
“It’s designed to add remarkable new depth and dimension to hair color,” he said to the almost 150 editors and bloggers. “Creating a color collection like this is truly inspiring. I know that the people sitting in my chair want color like this.”
While presenting 4 models, Josh added, “We have developed this new way of applying color, evolving the way we section the hair into panels and slices before applying multi-tonal shades. It’s all about a fine grading of nuances - a variation of depth via the same color with different tones. The effects are pretty dramatic, giving the illusion of light going into dark into light. It really has to be seen to be believed.”
According to Dr. Frauke Neuser, Global Scientific Communication, “Humans perceive objects to be at different distances depending on their brightness and size, so depending on the shades you choose and how you place the colors within the hair, you can create an optical illusion of depth.”
MODERN’S Jamie Newman joined both phases one and two of Wella’s Master Color Expert Program alongside salon-professional attendees as an Honorary Master Color Expert for a full submersion into the class.
"As a former school owner, I feel for the student who asks for a job at our salon without the interviewing, technical or social skills needed for the job. Although I felt badly, I was powerless--until now."
Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.
It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.
In the Seattle-area, Gene Juarez Salons & Spas has taken on a leadership role in environmental preservation. Since 2015, the chain has made it a priority to focus on sustainability, recycling and reducing waste by 95%.