Expert Advice

Wella Professionals Introduces 3D Color in Paris at Trend Vision

Maggie Mulhern | July 10, 2011 | 11:25 PM
Josh Wood, Global Creative Director for Wella Professionals, presented a new color collection to members of the International Press in Paris today. Entitled Awakening 3D, Wood created the looks using an innovative color application from the 3D Color Techniques.

“It’s designed to add remarkable new depth and dimension to hair color,” he said to the almost 150 editors and bloggers. “Creating a color collection like this is truly inspiring. I know that the people sitting in my chair want color like this.”

While presenting 4 models, Josh added, “We have developed this new way of applying color, evolving the way we section the hair into panels and slices before applying multi-tonal shades. It’s all about a fine grading of nuances - a variation of depth via the same color with different tones. The effects are pretty dramatic, giving the illusion of light going into dark into light. It really has to be seen to be believed.”

According to Dr. Frauke Neuser, Global Scientific Communication, “Humans perceive objects to be at different distances depending on their brightness and size, so depending on the shades you choose and how you place the colors within the hair, you can create an optical illusion of depth.”
Facebook Comments

More from Expert Advice

Your Little Guide for BIG Spring Promotions

April 5, 2017

Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.

Expert Advice
Expert Advice

Why Professionals SHOULD Sell Retail Products

Maggie Mulhern | February 28, 2017

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

Load More