Josh Wood, Global Creative Director for Wella Professionals, presented a new color collection to members of the International Press in Paris today. Entitled Awakening 3D, Wood created the looks using an innovative color application from the 3D Color Techniques.
“It’s designed to add remarkable new depth and dimension to hair color,” he said to the almost 150 editors and bloggers. “Creating a color collection like this is truly inspiring. I know that the people sitting in my chair want color like this.”
While presenting 4 models, Josh added, “We have developed this new way of applying color, evolving the way we section the hair into panels and slices before applying multi-tonal shades. It’s all about a fine grading of nuances - a variation of depth via the same color with different tones. The effects are pretty dramatic, giving the illusion of light going into dark into light. It really has to be seen to be believed.”
According to Dr. Frauke Neuser, Global Scientific Communication, “Humans perceive objects to be at different distances depending on their brightness and size, so depending on the shades you choose and how you place the colors within the hair, you can create an optical illusion of depth.”
Fond memories of watching an Irish setter frolicking in the sun gave life to this Nouvelle USA vision, which is reminiscent of the setter’s multi-faceted coat with deep coppers and golds dancing in the light.
Inspired by the simplistic styling of French elegance, this Wella look embraces the exquisite tones within rosé champagne from Provence. Sonya Dove provides the formulas and steps she used to create the look.
Multi-colored hair is a culture shift, not a trend. Once, you could only have variations of blonde, brunette and red. Now, every color of the rainbow is available for individuals to express themselves. Pulp Riot stylists Alexis Thurston and Rickey Zito give us the details on creating this lived-in lavender hue.