Expert Advice

A Different Kind of Keratin Treatment

Lauren Salapatek | July 10, 2011 | 11:25 PM

Looking for an alternative keratin treatment? Founder of Brazilian Gloss, Kuen Rameson shared with MODERN how her keratin treatment is different from the rest.

What makes Brazilian Gloss unique compared to other keratin treatments?

Brazilian Gloss’ formulation was created to activate at a lower heat point–380° to be exact. It’s a scientific fact that hair burns at 400–420°. All the other keratin and smoothing treatments on the market today require 450° flatirons, so you can imagine they are literally burning the hair underneath the treatment. With our treatment there is zero processing time and no waiting time before you can wash your hair or workout.

Who is a good candidate for the treatment?

From brittle and thin to full and frizzy hair—it can handle it all types of hair. Since keratin is a natural and a crucial element of hair, the Brazilian Gloss keratin enriched formula is able to nourish the hair so it is smoother and sleeker.

How does the treatment work?
The keratin-based treatment is an instant formula that only takes 90 minutes to complete. The heat from the blow dryer and flatiron seals in the keratin onto the hair to create a glossing effect.

What are the results like?
Clients have found their hair is more shiny, manageable and tamed after the treatment but it still has volume and body to it. Now their hair dries naturally smooth and sleek!

What do you recommend after someone gets a Brazilian Gloss treatment? (To upkeep their look.)

In order to keep the gloss intact as long as possible, it is vital that clients use the Brazilian Gloss Coco de Soleil after-care system. These specially formulated shampoos, conditioners, serums and hair masques are all free of sulfates, parabens and sodium chloride. They also contain keratin to help continuously revitalize the hair and keep it healthy and strong.

A Different Kind of Keratin Treatment
Kuen Rameson

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