Industry News

Visit The Wella World

Lauren Salapatek | July 10, 2011 | 11:28 PM

Wella Professionals has just re-launched their new website:!

The website features an easy to navigate layout featuring sections for professional and retail. It also comes as part of a total revamp of the brand's digital strategy which includes heightened activity across social media channels like YouTube and Facebook—all aimed at supporting Wella Professionals hairdressers and driving clients to the salon. will offer the latest styles including behind-the-scenes information direct from Wella Professional's own Global Creative Directors Eugene Souleiman and Josh Wood, who will share insider secrets from the catwalks of glamorous fashion events.

Visit The Wella World

The website has been specifically designed to deliver a platform for hairdressers to connect and fuel each others' inspiration. Now Wella hairdressers can set up their own blogs to showcase their talent and creativity in a virtual gallery. The website will also enable hairdressers to participate in a program of online training to boost their earning potential and profitability of their salons. The next phase of the Wella website will include a careers forum, helping salon-owners find new talent!

So what are you waiting for? Visit the site today:

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