Close
Industry News

Visit The Wella World

Lauren Salapatek | July 10, 2011 | 11:28 PM

Wella Professionals has just re-launched their new website: www.wella.com!

The website features an easy to navigate layout featuring sections for professional and retail. It also comes as part of a total revamp of the brand's digital strategy which includes heightened activity across social media channels like YouTube and Facebook—all aimed at supporting Wella Professionals hairdressers and driving clients to the salon.

Wella.com will offer the latest styles including behind-the-scenes information direct from Wella Professional's own Global Creative Directors Eugene Souleiman and Josh Wood, who will share insider secrets from the catwalks of glamorous fashion events.

Visit The Wella World

The website has been specifically designed to deliver a platform for hairdressers to connect and fuel each others' inspiration. Now Wella hairdressers can set up their own blogs to showcase their talent and creativity in a virtual gallery. The website will also enable hairdressers to participate in a program of online training to boost their earning potential and profitability of their salons. The next phase of the Wella website will include a careers forum, helping salon-owners find new talent!

So what are you waiting for? Visit the site today: wella.com.

Facebook Comments

More from Industry News

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Awards & Contests Krystle Waivio
Awards & Contests

Announcing the Braids & Brides Top 10 Semifinalists!

Lauren Quick and Alison Alhamed | February 10, 2017

After receiving nearly 3,000 entries since the launch of the Braids & Brides contest, it was extremely difficult to narrow the pool of beautiful special-occasion styles down to 10! Take a look below to see who our semifinalists are, and stay tuned as they submit their best braid work for judging.

Load More