Close
Industry News

Eva Scrivo on Beauty

Maggie Mulhern | July 10, 2011 | 11:50 PM

I just got my advance copy of EVA SCRIVO ON BEAUTY, the 300 plus guide offering her inside knowledge on what every woman needs to know to "be her most beautiful, confident self". Eva, known as a "beauty guru", is owner of the Eva Scrivo salon in NYC, a celebrity colorist and a spokesperson for L'Oreal Professionnel. In addition to creating make up designs on her clients, Eva is the host of BEAUTY TALK on Sirius Satellite Radio, has served as the resident beauty expert on NBC's "The Martha Stewart Show" and frequently appears on the CBS Early Show.

The book is great. While it is geared to the consumer, it also offers great advice for the salon professional. Chapter 1 is called THE HAIRCUT: Architecture of Hair. This chapter alone is 41 pages discussing face shape, the power of a fringe, building structure with layers and cutting with a razor. There are pictures offering before and after shots as well as sketches on enhancing beauty such as "Lengthening a Short Neck" or "Slimming a Round Face". This chapter is full of "rules" and "rule breakers".  All chapters, including HAIR COLOR, SKIN CARE, MASTERING MAKEUP and BEAUTY FROM THE INSIDE OUT are complete with common mistakes and "professional techniques".

At a press conference to launch the book to beauty editors, Eva told me the most important chapter for all salon professionals is "Salon Confidential".  In it, Eva shares how to pick a stylist, how to best communicate, how to complain and how to divorce your stylist. "If YOUR client knows this..shouldn't you?" Eva asked. There is some real inside info on communication and etiquette. It is incredibly thorough.

Eva Scrivo On Beauty is a perfect book for your client AND you. While it is not available until early April, Atria Books (a division of Simon and Schuster) and Amazon are offering pre-sales. $35 and worth every penny. simonandschuster.com.

Eva Scrivo on Beauty

Facebook Comments

More from Industry News

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Load More