Behind the Cover - March 2011
For four years, the Aquage team has collaborated with MODERN
to create a stunning cover for our March issue. This year, our
collaboration was selected from a series Aquage created exclusively
for Americaâs Beauty Show.
For two days, the Aquage team, led by Vice President of Creative and photographer Luis Alvarez, worked with the team from Americaâs Beauty Show and MODERN Editor Laurel Nelson on location at McCormick Place.
âIt wasnât until the first time I stepped into McCormick Place when it was totally empty that I realized how truly beautiful and inspiring the place really is,â said Alvarez, who was the photographer of the shoot.
âThe scale of the building is so impressive, yet the attention to detail and the delicacy of each individual component in combination with the massive works of art that fill the walls is exquisitely sublime. I canât think of a more inspirational place to have an artistsâ gathering.â
Following the shoot, the Aquage team embarked on a national tour to create their first editorial shoot for Biomegaâthe newest line of products from Aquage. To see the exclusive photos from shoots in Miami, New York City, Kansas City, Los Angeles, Denver and Austin, Texas, see âDesign Matters.â
Another one of Alvarezâs creative photos for Americaâs Beauty Show this year.
Paul Dykstra, CEO of ABS (center) with Luis Alvarez (right) and Joseph Cartagena, VP of Cosmetologists Chicago, check out the shots Alvarez captured during the shoot.
(Back row, L. to R.) Kristen Erickson, ABS creative director; Joseph Cartagena, VP of Cosmetologists Chicago; Wanda Alvarez, makeup artist; Patric Chauvez, fashion stylist; (Center row, L. to R.) Luis Alvarez of Aquage; Ann Bray of Aquage; (Front row, L. to R.) Laurel Nelson, Editor in Chief of Modern; Heaven Padgett of Aquage; Paul Dykstra, CEO of ABS; Shelly Devlin of Aquage.