Getting Ready for ISSE Midwest!

The Professional Beauty Association (PBA) is presenting the newest PBA family event, the International Salon and Spa Exposition (ISSE) MIDWEST. This show will bring the same level of professionalism, quality education, leading exhibitors and large industry attendance that have become the standard at PBA's other trade shows: ISSE Long Beach and Cosmoprof North America Las Vegas.

The ISSE MIDWEST show will debut March 26-28th at the Donald E. Stephens Convention Center in Rosemont, Illinois. MODERN'S editors will be LIVE on the show floor providing you with all of the coverage! Be sure to stop by our booth (#106) for free magazines or to subscribe!

Don't Miss:

LEGENDS AND ICONS (This is a pre-registered event) Who: Features Yosh Toya and Beth Minardi When: Sunday, March 27, 2011 7 p.m. Reception and 8 p.m. Dinner and Awards Where: Hyatt Regency O'Hare

BEHIND THE SCENES

The Light and Dark of Color Design: John Simpson sponsored by Goldwell
"Conversations in Color": Beth Minardi
Editorial Swag: Faatemah Ampey
Long Hair Presentation: Martin Parsons
Creative Cut & Colour: Tony Ricci

HANDS ON EDUCATION
Andis Hands-on Clipper Cutting Workshop
De-Mystifying Long Hair Dressing: The Teals
Easy Highlighting Techniques with Jo Blackwell: Jo Blackwell-Preston
Editorial and Runway hair Trends: Steve Elias
Special Operations-Wigs and Hairpieces: The Teals
Trend Cutting Workshop 1 and 2: Pivot Point
Color Without Fear: Sue Pemberton

INTERNATIONAL FASHION THEATER
Advanced Color Cutting: Raul Martez
Karg + Balckwell Academy NYC cut and color 2011
Martin Parsons
Rene Antonio
Inspiring Hair all Over the World, Once City at a Time!: Rusk
All Square: Fi Hair Gear
Mirage of Carnival: J's HairStudio&Academy: Lisa Yamasaki
Rene Antonio

	INTERNATIONAL TALENT THEATER The Art of Finesse: Faatemah Ampey Fusion: Tony Ricci The Style of Money-Making it work for you!: Suze Orman Yosh Way-Hair Design Philosophy: Yosh Living Color with Sue Pemberton John Simpson NAHA 2008 Haircolor Winner presents "Color By Design"
Suze Orman

	NAHA ROOM - Join NAHA winners for complimentary classes devoted entirely to inspiring you to create a signature look. Steve Elias NAHA EDITORIAL HAIRSTYLIST 2010 Rene Antionio NAHA Haircolor Finalist 2008 John Simpson NAHA Haircolor Winner 2008
John Simpson

Schedule at a Glance:
Saturday, March 26th

Saturday Education Starts at 10:00 a.m.
On-Site Registration: 9 a.m. to 6 p.m.
Exhibit Floor Open: 1 p.m. to 6 p.m.

Sunday, March 27th
Sunday Education Starts at 9:30 a.m.
On-Site Registration 8 a.m. to 6 p.m.
Exhibit Floor Open 9 a.m. to 6 p.m.

Monday, March 28th
Monday Education Starts at 9:30 a.m.
On-Site Registration 8 a.m. to 5 p.m.
Exhibit Floor Open 9 a.m. to 5 p.m.