Ask the Experts: How to Let Clients Know About Your Environmental Efforts
How do you let your clients know about your salonâs environmental efforts?
âWe are a full-service âgreenâ salon that partners with Aveda,â says Marilyn Sadeq,
owner of Willo at the Fountains in Roseville, California. âWe are an alternative salon
business dedicated to green living and promoting wellness for our guests. This quest
to bring out the beauty in our guests through genuine care, differs from beauty
âWe do this by creating an environment that is toxic freeâfrom the products we use to carefully evaluating how we can have the least impact on our planetâs fragile resources. We spread the word to our community by sending out weekly e-mails. âOur salons are 100-percent wind powered, have bamboo flooring, low VOC paint and recycled computers. We give salon tours about our eco-friendly efforts and 90 percent of our lighting is smart lighting. We also use eco-symbols in our marketing (business cards, menus, etc.) Digitally, we update our Facebook page on a daily/ weekly basis with our eco-activities and picturesâvisual marketing is key to us.â
Jai Caron LeNoir
âWe connect the âgreenâ in every way,â says Jai Caron LeNoir, owner of NOIR The Studio in Charlotte, North Carolina. âWe let our clients know at every encounter how we reduce and sustain beautifully. âNOIR is all about digital evangelism. Booking systems are mobile-accessible, all collateral is produced with recycled materials, and we promote digital connections over paper. Traffic is driven to our site through creativityâQR codes, social media and exclusive web-only promotions keeps our online presence connected.
âEvery visit with us begins with an open dialogue about changes. Any changes with work/life balance, health, stress management and activities are significant and we take great pride in being able to address concerns with positive solutions. We are plugged-in and partnered with Paul Mitchell for their environmental philanthropic efforts, DHD by Nat Lewisâa local company with incredible performance and a small carbon footprint, and Onestaâa product company that is chemical-free and environmentally kind (we are preparing for Onestaâs Project Live Green Certification).
âOur artistry is only enhanced by our commitment. Our guests immediately recognize the benefits and appreciate the small steps that make our work and living environment safer for us all.â
âWe are an eco-friendly salon and spa located in a suburb outside Austin, which is known for its tremendous green efforts,â says Anna Craig, owner of Trashy Roots Salon & Spa in Round Rock, Texas. âClients are greeted with our âeco-friendly productâ information as soon as they enter our door.
âThe salon decided to switch to all eco-friendly products: Pravana, DevaCurl and Surface. We constantly educate our clients on our environmentally friendly products and their benefits. We try to conserve as much energy as possible; like only running full loads of laundry and turning off appliances, lights and air when the salon is closed.
âThe salon does not do any services that contain formaldehyde or products that contain any unhealthy fumes. Last summer we participated in a program that helped clean up the Gulf oil spill by collecting hair for hair mats. We let our clients know what environmental efforts we are making through posters in the salon, mirror-clings, Facebook, our website and e-mails. By doing media marketing online we do not waste any paper, which reduces trash and destruction of trees.â