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10:23 from Sweden’s Cybtekk Hair Studio

Jan Hillenmeyer | July 11, 2011 | 12:16 AM
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Cybtekk Hair Studio in Gothenburg, Sweden emerged from the underground—literally. Originally housed in a bat cave-type basement, owner and Creative Director Roger Persson made Cybtekk Studio the go-to spot for those seeking an alternative look. Punks and Goths made it their cut and color destination.
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Four years ago, Persson relocated from the basement to a garage. The vibe stayed the same, but the team expanded to five stylists and more mainstream clients sought out Cybtekk for creative fashion-forward looks.
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According to Persson, the team delivers “high Scandinavian fashion with a twist,” and recently appeared on the main stage at Sthlm Hairdresser, an avant garde hair show in Stockholm.
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The team has come out of the shadows and is a force on the Scandinavian hairdressing scene. Cybtekk now creates two trend collections a year and this, their newest, is called 10:23. The cuts are precise with brilliant, shiny hair color that highlights each style, from typically Nordic platinum to turquoise.
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Two structural wonders, the exaggerated ‘hawk and a round bun, both accented with unexpected color complete the collection.
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Hair: Roger, Ari, Elvira and the Cybtekk Hair Studio Team Photography: Sam Lindh, Grafia Wardrobe styling: Susanne Beskow/Van Deurs
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