Industry News

Lee Rizzuto Jr. Celebrates the 50th Anniversary of BaByliss

Maggie Mulhern | July 11, 2011 | 12:16 AM
Lee Rizzuto Jr. and Conair are celebrating the 50th Anniversary of BaByliss, the iconic appliance company that began in France with the first curling iron designed by Monsieur Lelievre, a famed Parisian hair designer. Lelievre partnered with Monsieur Feldblum to launch the iron to both the professional and consumer.

Today the BaByliss portfolio is extensive and the recent launch of the Volare blow dryer featuring Ferrari engineered components is a nod to Conair's maintaining the quality and integrity of the BaByliss brand pioneered by Lelievre back in the 1960's.

In this interview, Rizzuto, Vice President Global Professional Business Units, Conair Corp., talks about the history of BaByliss, the Volare blow dryer and Conair's efforts to combat counterfeiting.

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