About 62 million American women
are home hair-color users, 25 million are
dual salon/home users and, according to
Mintel market research, last year, of 1,000
women surveyed who got salon color, 15
percent shifted to doing it themselves.
To address the elephant in the room,
Lauren Gartland, founder of Inspiring
Champions, a beauty industry business training
company, suggests using creative,
Show photographs in your salon’s window of common home
hair-color mistakes, such as a brassy blonde or a too-dark brunette,
and hightlight your color correction services, says Gartland.
In press releases, window signs and more, invite women to bring
in an unused, boxed color kit for a $10 or a 20-percent discount
on their color service. Or, if they’ve already colored their hair and
botched the job, have them bring in the used box for a similar
discount on fixing it. If they’ve already thrown the box away, offer
the discount if they pose for before and after photos, and give
you usage rights for future promotions.
Meagan Reitz (@meaganreitzhair) of Skin Bliss Spa and Salon, Albuquerque, New Mexico, wowed us with this makeover that we found on Instagram. We contacted her to get more details. Here she shares the how-to.
Vanessa Castro (@extraglossy_) from NYC says she is "obsessed with doing hair - especially color corrections. I love that they challenge me to think and always try new things." Here she had an opportunity to meet a challenge head on in a correction that took 6 1/2 hours.
When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.
Carissa Castiglia (@colorbymisscariss) of Eva Scrivo Salons (@evascrivosalons) says, "My client was a natural level 6 and desired a golden level 9." Here she shares how she achieved this gorgeous result.
This client had dreams of platinum blonde, but then all of a sudden, she wanted to go red! This was a big change from platinum, so colorist Lauren Barton made SURE this was what her client wanted. Her client said to go for it!
Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.