Farouk Systems has launched a 9-market, multi-platform media campaign, that begun on April 25th, 2011. This 5-week effort will support Farouk System's national integration within NBC's May 1st Celebrity Apprentice episode, promote products featured in the episode and available at select retailers, reinforce the company’s “Be Safe, Be Beautiful, Buy American” brand messaging and award one lucky person a trip for two to the season finale of NBC’s Celebrity Apprentice!
The NBC campaign will feature one 60-second and three 30-second Farouk Systems commercials and air in major markets including Los Angeles, Chicago, Dallas, Philadelphia, Washington DC, Miami, San Francisco, San Diego and Hartford, CT. The broadcast commercials, estimated to reach nearly 10 million adult women, airing over 600 times in targeted NBC programs including Today Show, The Celebrity Apprentice, Ellen DeGeneres, Tonight Show with Jay Leno, Extra, Access Hollywood and NBC’s Live broadcast of Saturday Night Live.
The Tonight Show’s Jimmy Fallon started growing a beard on Memorial Day. When he was ready to shave it off but keep his ‘stache, Brooklyn barber Russell Cordeiro, of Art & Autonomy Salon in Manhattan and Persons of Interest Barbershop in Brooklyn, was brought in to perform some grooming goodness.
Comprised of passionate, committed, and talented hairdressers within the Aloxxi family, the new members have a platform to share their technical skills and dedication to their craft with their peers worldwide.
Trans Cosmetic Donation Program accepts unopened, unused beauty and wellness products as donations, and distributes them to service organizations that work with trans women and gender non-conforming people.
As a fully transparent brand, NEUMA easily moved through the regulatory compliance required to enter the EU market, which exceeds the U.S. in formulating without known irritants or suspected carcinogens.