Farouk Systems has launched a 9-market, multi-platform media campaign, that begun on April 25th, 2011. This 5-week effort will support Farouk System's national integration within NBC's May 1st Celebrity Apprentice episode, promote products featured in the episode and available at select retailers, reinforce the company’s “Be Safe, Be Beautiful, Buy American” brand messaging and award one lucky person a trip for two to the season finale of NBC’s Celebrity Apprentice!
The NBC campaign will feature one 60-second and three 30-second Farouk Systems commercials and air in major markets including Los Angeles, Chicago, Dallas, Philadelphia, Washington DC, Miami, San Francisco, San Diego and Hartford, CT. The broadcast commercials, estimated to reach nearly 10 million adult women, airing over 600 times in targeted NBC programs including Today Show, The Celebrity Apprentice, Ellen DeGeneres, Tonight Show with Jay Leno, Extra, Access Hollywood and NBC’s Live broadcast of Saturday Night Live.
Meagan Reitz (@meaganreitzhair) of Skin Bliss Spa and Salon, Albuquerque, New Mexico, wowed us with this makeover that we found on Instagram. We contacted her to get more details. Here she shares the how-to.
Vanessa Castro (@extraglossy_) from NYC says she is "obsessed with doing hair - especially color corrections. I love that they challenge me to think and always try new things." Here she had an opportunity to meet a challenge head on in a correction that took 6 1/2 hours.
When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.
Carissa Castiglia (@colorbymisscariss) of Eva Scrivo Salons (@evascrivosalons) says, "My client was a natural level 6 and desired a golden level 9." Here she shares how she achieved this gorgeous result.
Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.
Marianne Lohr (@mannie_mak), a freelance artist based in Bethlehem,PA., says "My new client came in to see me because she was never happy with her blonde and how gold/yellow it was. She wanted to be an all over platinum blonde at first, but then had mentioned how she's always wanted to have purple hair. Her dream came true that day." Details here.