Farouk Systems has launched a 9-market, multi-platform media campaign, that begun on April 25th, 2011. This 5-week effort will support Farouk System's national integration within NBC's May 1st Celebrity Apprentice episode, promote products featured in the episode and available at select retailers, reinforce the company’s “Be Safe, Be Beautiful, Buy American” brand messaging and award one lucky person a trip for two to the season finale of NBC’s Celebrity Apprentice!
The NBC campaign will feature one 60-second and three 30-second Farouk Systems commercials and air in major markets including Los Angeles, Chicago, Dallas, Philadelphia, Washington DC, Miami, San Francisco, San Diego and Hartford, CT. The broadcast commercials, estimated to reach nearly 10 million adult women, airing over 600 times in targeted NBC programs including Today Show, The Celebrity Apprentice, Ellen DeGeneres, Tonight Show with Jay Leno, Extra, Access Hollywood and NBC’s Live broadcast of Saturday Night Live.
Premiere Orlando plans to remember the forty-nine victims of the Pulse Night Club tragedy and highlight four individuals who had been part of the beauty industry. It will also match 100% of donations made to The Center, Orlando’s LGBTQ community, during the show.
Hairstylists have up close and personal access to their clients, and for some stylists with a celebrity clientele, this means access to snipped locks that can be worth a pretty penny. From Beethoven to Bieber, here are some of the most expensive strands to date.