Industry News

Beth Minardi's Best

Victoria Wurdinger | July 11, 2011 | 12:21 AM
Beth’s Best

Beth Minardi's Best
Beth Minardi reviews the process she used to achieve this model’s rich chestnut shade.

At the recent ISSE Midwest show in Rosemont, Illinois, Joico Vero K-Pak color spokesperson Beth Minardi gave a three-hour class where she detailed her signature techniques—like zig zag foiling—and colored models in the latest commercial trends.

Minardi’s message wasn’t just about the day-to-day business of coloring, though. She also addressed how to be a more confident colorist.

“Do not call color a service,” said Minardi. “It’s an art form. You are painting a living canvas.”

She also addressed the language used in salons for color services. “I have banned the term ‘single process’ from my salon,” she said. “I call it a color refresh and glaze.”

Minardi’s three-hour presentation included lots of questions from audience members and tons of formulas.

To learn more about Joico color, visit, for more information on Minardi, visit

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