Industry News

Pravana Promotes Kirschner and Ramirez

Jan Hillenmeyer | July 11, 2011 | 12:27 AM

Steven Goddard, founder and President of Pravana Naturceuticals, announced the promotion of Bethany Kirschner to the position of vice president of marketing. Following her three previous years as director of marketing, Kirschner established an “active and pivotal role in defining and enhancing the Pravana brand image and the development of one of the most innovative nature-based, technology-backed hair care product brands," says Goddard.

“In her new role, Bethany will continue to oversee the development of ground breaking new products to maintain Pravana’s exciting growth trajectory,” Goddard says.

The company also promoted Karla Ramirez, to the position of director of customer service. A six-year veteran at Pravana, "Karla has been a tremendous asset in her many job functions,” Goddard says, citing her accomplishments in accounting, plus an active role in overseeing Pravana’s inventory control and establishing the company’s current positive inventory position.

As Director of Customer Service, Ramirez will oversee the coordination and communication between Pravana’s manufacturing and shipping departments and its distributor partners. Visit

Pravana Promotes Kirschner and Ramirez
Bethany Kirschner has been appointed vice president of marketing for Pravana Naturceuticals.

Pravana Promotes Kirschner and Ramirez

Karla Ramirez was named director of customer service for Pravana Naturceuticals.

Facebook Comments

More from Industry News

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Awards & Contests Krystle Waivio
Awards & Contests

Announcing the Braids & Brides Top 10 Semifinalists!

Lauren Quick and Alison Alhamed | February 10, 2017

After receiving nearly 3,000 entries since the launch of the Braids & Brides contest, it was extremely difficult to narrow the pool of beautiful special-occasion styles down to 10! Take a look below to see who our semifinalists are, and stay tuned as they submit their best braid work for judging.

Load More