Expert Advice

Behind the Scenes at Sexy Hair Ad Campaign

Maggie Mulhern | November 16, 2011 | 1:53 PM

Behind the Scenes at Sexy Hair Ad CampaignSexy Hair is shooting its ad campaign and support promotional materials for the Spring and Summer of 2012. Modern Salon Media was invited in to participate in this enormous and impressive production. Rafe Hardy, Artistic Creative Director for Sexy Hair, shared with us the importance of big sexy curls in 2012 when Sexy Hair will launch Curly Sexy Hair Curl Reactivator and Big Sexy Hair Weatherproof anti Humidity Spray.

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Your Little Guide for BIG Spring Promotions

April 5, 2017

Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.

Expert Advice
Expert Advice

Why Professionals SHOULD Sell Retail Products

Maggie Mulhern | February 28, 2017

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

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