Color your Confidence
The Paul Mitchell color wand sprinkles confidence through the magic of the makeover. The experiences of six women reveal the power of feeling beautiful. In the struggle to deal with homelessness, addiction, low income or a jagged career path, women can lose sight of their own beauty. As a longtime supporter of Chrysalis, a nonprofit group in California dedicated to helping people regain their self-sufficiency, Paul Mitchell treated six Chrysalis clients to full makeovers. For this Color Your Confidence campaign, the Paul Mitchell Artistic Team designed a style and color to bring out each woman’s individual glamour and, with it, confidence in her appearance and future.
Goal: Study to become a massage therapist. Color: Leslie was prelightened with Dual Purpose Lightener and 20-Volume Cream Developer. Two formulas of Paul Mitchell The Color were applied in an evenly alternating pattern.
Goal: Rebound with new work as an artistic director after being laid off. Color: Two formulas of Paul Mitchell The Color were alternated with Dual- Purpose Lightener, in diagonal back partings in the Mohawk section.
Goal: Take computer classes to prepare for entering the job market. Color: Tracy was a natural level 5 who had outgrowth and previously highlighted hair. Three formulas of Paul Mitchell The Color were applied, plus Color Shots, PM Shines and Inkworks Overlay.
Goal: Pursue passion for health and fitness through the launch of PerfectAah, a food and fitness company. Color: Heather is a natural level 6. Three formulas were used to brighten her look.
Goal: Complete business curriculum, enter the fashion industry and, eventually, market an original clothing line. Color: Alexis, a natural level 3, had no previous color. Two formulas were applied: Paul Mitchell The Color plus a second formula for highlights.
Goal: Enroll in a nursing program. Color: Sandra was a natural level 6, with level 7 outgrown highlights. Dual-Purpose Developer and Paul Mitchell The Color were applied in a checkerboard pattern.