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New West

December 29, 2011 | 1:56 PM
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Hair: Hairroin Salon Master Stylists Team: Janine Jarman, Sarah Merrie, Luis Payne, Marcy Harmon, Irene U, Dalina Rebollo
Photography: Albert Sanchez
Creative Direction: Pedro Zalba
Make-up: Noel Nichols, Heather Rae, Cambria Dotson
Fashion styling: Jana Aaby, Jared Fox
Assistants: Erin Athey, Zach Kilian
Products: Sebastian care and styling; Wella Professionals color

New Hollywood style meets the spirit of the Old West in the Native Outlaw collection from Hairroin Salon.

When salon owner, celebrity stylist and Sebastian Design Team member Janine Jarman started to organize a special shoot to celebrate the grand opening of recently relocated Hairroin Salon in Hollywood, California, she and her team envisioned a modern-day western with vintage characters and a Hairroin Salon twist. They staged an ambitious location shoot in Simi Valley, mixing traditional themes and natural settings with contemporary hair shapes, texture and design.

Inspired by what she calls a new spirit of independence seen in movements like Occupy L.A., Jarman said they wanted to capture the roots of being American, but modernize it.

“There’s an outlaw feeling from the old west that’s relevant today,” she says. “We see it as being true to oneself, but remaining fashionable.”

To translate these “roots,” Jarman and crew took a more minimalistic, looser approach to the hair than they have in other recent collections.

It’s not your father’s game of cowboys and Indians. But it is classic Jarman and Hairroin: spirited, edgy, forward-thinking, fearless. Get inspired. Go west.

 

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