Close
Event Coverage

BSG Supports ISSE

January 12, 2012 | 9:38 AM

BSG Supports ISSE

The Professional Beauty Association has announced Beauty Systems Group (BSG) will increase its support of the International Salon and Spa Expo to include ISSE Midwest, the PBA’s newest event. BSG is a long-time supporter of ISSE Long Beach and pledged to support the next four ISSE events in both Long Beach and the Midwest in 2012 and 2013.

ISSE Midwest, which is held in the Chicago area, was established to provide the industry with a fall show to capitalize on the fall/holiday buying season. ISSE Midwest is scheduled for November 4-5, 2012 and November 3-4, 2013.

BSG, with its network of stores and sales consultants will promote and sell tickets to ISSE Midwest as it currently does for ISSE Long Beach. Promotional events and ticket sales will be offered through BSG’s sales consultants, CosmoProf stores and Amrstrong McCall. BSG and the brands it represents will occupy 8,000 square feet on the show floor of ISSE Midwest.

“We are excited that BSG is expanding its support for PBA and our ISSE family of events,” says Steve Sleeper, PBA’s executive director. “We have had a long-standing relationship with BSG and we look forward to their support for many years to come.” Visit probeauty.org/isse.

Facebook Comments

More from Event Coverage

The Grand Prize Winner, Jessica Warburton

Bio Ionic Crowns a New Style Awards Winner

Anne Moratto | April 25, 2017

Celebrating the artistry of hairdressing with a social media and onstage styling challenge, Bio Ionic chose their 2017 Style Awards winner at Club Avalon in Hollywood on April 23, 2017. The winning look featured a punk Disney princess, with long, textured pieces and her wardrobe was inspired by Warburton’s idol, filmmaker Tim Burton.

Event Coverage
Event Coverage

Intercoiffure Nouveau Top Ten Finalists Announced

Maggie Mulhern | March 3, 2017

MODERN would like to congratulate the Top Ten finalists in the 2017 Intercoiffure Nouveau Creative, Cut, Color, and Texture Contest. These artists, all working at Intercoiffure member salons, were asked to to submit a dynamic haircut and texture displaying versatility and creativity with distinct color as a vivid component of the overall look. Learn more here.

Load More