Expert Advice

Braid Blitz

Lauren Salapatek | February 1, 2012 | 10:22 AM

Braid BlitzOn a lacquered white bar located in the middle of Nine Zero One Salon you will find jeweled containers filled with multi-colored bobby pins and small rubber bands sitting on top of a glass countertop where clients can choose from a menu of signature braids.

Underneath the glass countertop, previous clients who have visited the Braid Bar at this premier salon in West Hollywood, California, have left behind copies of black and white photos, which were taken in the salon’s photo booth.

“The Braid Bar is the newest trend in hair styling,” say Nikki Lee and Riawna Capri co-owners of Nine Zero One Salon and founders of the Braid Bar. “It started just as fun and we started doing braids on each other. Anytime one of us had to braid a client we always thought it was so cute and we wanted one. Soon after the Braid Bar evolved!”

The salon offers eight signature braids but they also do custom braid requests. All of the stylists at Nine Zero One participate in the Braid Bar, and the salon offers courses to teach new braid techniques to their staff. “We consider the Braid Bar both an add-on service and a separate service. Customers do come in just for the braids,” say the co-owners. “It’s a great way to introduce new clients to the salon.” Visit

Facebook Comments

More from Expert Advice

Your Little Guide for BIG Spring Promotions

April 5, 2017

Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.

Expert Advice
Expert Advice

Why Professionals SHOULD Sell Retail Products

Maggie Mulhern | February 28, 2017

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

Load More