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FASHION WEEK: Arrojo at Texture on the Runway

Alison Alhamed | February 12, 2012 | 4:58 PM

(Above: the Arrojo show at Texture on the Runway)

February 11 brought together hundreds of stylists at City Winery for Texture on the Runway, a showcase of curls, kinks and waves, presented by TextureMedia, live during New York's Fashion Week. Runway sponsors and headliners were cheered on and given standing-room only attendance by hundreds of CosmoProf stylists.

FASHION WEEK: Arrojo at Texture on the RunwayArrojo brought together its creative team that truly wow’d with its take on texture:  Amanda Jenkins, lead stylist and creative director; Zeph O’Hora, stylist; Liz Marz, make-up; Ashley Kowalski, color and fashion styling; and Abbey Theis, permanent texture specialist.

“For the past few years, there has been such a huge focus on straight hair,” said lead hair Amanda Jenkins, “this collection is all about putting texture back into the hair.” For the look in the below video, the American Wave texturizing service was used to create movement, while the classic long layered shape juxtaposed with a straight fringe creates a modern, fashion-forward look. The hair was styled with a styling whip and Refinish, the newly launched Arrojo dry shampoo.

Below, Jenkins walks us through the inspirations, and looks debuted on the runway. And, Nick Arrojo discusses the exciting texture category.

For more Texture on the Runway:

Minardi and Joico: Featuring presenter Mark Mileti

Matrix: Featuring presenters Daniel Roldan and Nick Stenson

Hair Rules: Featuring presenter Dickey

Curls Unleashed: Featuring presenter Reginald Mitchell

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