Event Coverage

FASHION WEEK: Minardi and Joico at Texture on the Runway

Alison Alhamed | February 12, 2012 | 5:53 PM

(Above: Team Minardi and Joico take over the runway)

February 11 brought together hundreds of stylists at City Winery for Texture on the Runway, a showcase of curls, kinks and waves, presented by TextureMedia, live during New York's Fashion Week. Runway sponsors and headliners were cheered on and given standing-room only attendance by hundreds of CosmoProf stylists and curlies.

Minardi Luxury Color Care and Joico put together a fantastic creative team of Mark Mileti, color director; Stephen Wang, design director; John James Lichioveri, senior designer, and Sony Hy, design assistant, in an exciting runway presentation that featured tousled texture, combined with beautiful cuts and striking fashion.

FASHION WEEK: Minardi and Joico at Texture on the Runway“We’re really excited that color is taking a bold step forward, so we’re introducing bold, bright colors,” said Color Director Mark Mileti.

“My favorite right now is icy blue, double process blondes. It’s time our blondes started getting glamorous again!” he said.

To achieve the color seen in the video below, Mileti use Joico Crème Lightener, and a combination of two toners to achieve the idea blonde: Crystal Clear toner with a “miniscule” amount of blue additive to create an icy look.

“We we’re very inspired by all of the Marilyn madness that’s trending now,” Mileti says.

“I love the fact that texture is more prevalent. For too long we’ve been dealing with smooth, sleek hair, but I love that were able to introduce some bold texture and bouncy curls!”

Watch the video below to hear from Mark Mileti on his inspiration, the hair details and what colors are trending in hair color.

Then, be sure to watch the next video where MODERN's Maggie Mulhern interviews Stephen Wang as he deconstructs the focal model whose hair really celebrates texture!

For more information on any of the products used in the show, visit Minardi Luxury Color Care's site.

For more Texture on the Runway:

Arrojo: Featuring presenter Nick Arrojo

Matrix: Featuring presenters Daniel Roldan and Nick Stenson

Hair Rules: Featuring presenter Dickey

Curls Unleashed: Featuring presenter Reginald Mitchell

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