Expert Advice

Beauty Changes Lives with Diego Raviglione

Anne Moratto | February 14, 2012 | 11:54 AM

Last night’s event at Bellus Academy in Poway, CA impressed and inspired. Read about it here:

The take-away: education is all important and when combined with inspiration, you can do everything and go anywhere.

Diego Raviglione, Artistic Director at Bellus Academy and a Wella Top Stylist, guides and develops advanced curriculum for students and staff at Bellus. He explains why he believes beauty schools set the stage for the future success of the industry.

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Why Professionals SHOULD Sell Retail Products

Maggie Mulhern | February 28, 2017

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

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