Close
Students

Polish Promotion to Celebrate OPI's George Schaeffer

Lauren Salapatek | February 16, 2012 | 2:45 PM

OPI announces the launch of the new City of Hope limited promotion to celebrate City of Hope 2012 Spirit of Life Honoree George Schaeffer. Each display features four bestselling OPI nail lacquers, including Bubble Bath, Cajun Shrimp, Strawberry Margarita and You Don’t Know Jacques! OPI will donate $6.00 for each display sold directly to City of Hope for the research and treatment of diabetes.

“I am extremely honored to be this year’s City of Hope Spirit of Life Honoree, and I wanted bring new national attention to this wonderful organization,” said Schaeffer, OPI President. “With the help of the beauty industry, my goal is to raise and donate at least five million dollars toward diabetes research at City of Hope, of which I will personally match up to $2.5 million. With this new OPI promotion and the support of people across the country, I believe we will make great strides in achieving this goal.”

This limited edition promotion includes 12 nail lacquers (three of each shade) in a colorful display featuring artwork designed by City of Hope patients. The promotion is available only in the US beginning April 2012 at professional salons.

Schaeffer will be presented with City of Hope’s distinguished Spirit of Life Award on July 21, 2012, during the Professional Beauty Association Beauty Week, hosted by Cosmoprof North America, at the Mandalay Bay Resort & Casino in Las Vegas. The promotion will be available through the end of 2012.

opi.com

Polish Promotion to Celebrate OPI's George Schaeffer

Facebook Comments

More from Students

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Load More