Event Coverage

SERIOUSLY Awesome Video About the Horrors of At-Home Color

Alison Alhamed | March 3, 2012 | 3:35 PM

Ok, if you haven't yet watched the video above, DO IT! Any colorist or professional stylist will definitely get a good chuckle!

The "Call A Hairdresser" video, virally making its way around social media, draws attention to the “horrors” of at-home hair color. In a campaign to educate consumers about the benefits of a professional hair color service, the "video spoof" portrayed in a Blair Witch format features clients sharing the "horror" of their at-home color mistakes. Watch it, share it with your staff, post it on Facebook and share it with your clients! 


1. A salon colorist is a professional, someone you can trust to independently assess what's right for you. With at-home color you have to put your trust in a box that doesn't know what processes your hair has been through over time. Nick Arrojo - ARROJO, NYC

2. You wouldn't do your own dental work or give yourself a tattoo, so why would you think it's okay to do your own hair color? John C. Simpson - Lewis Salon, Pittsburgh, PA

3. It's unpredictable! A professional colorist knows how to assess the other factors - starting level, grey coverage, texture etc. It's like an address with no directions; how can get to a destination if you don't know where you're starting? Deborah Gavin - Fresh Studio, Philadelphia PA

4. With a creative eye, knowledge and experience, a professional can create consistent and brilliant color results – a box has no eye, no knowledge, and no experience; it's a dump and hope approach. James Edick – ARROJO, NYC

5. Overlapping applications create damage and lackluster hair. A professional colorist knows how to apply so the end result is always even and can create signature looks to suit the individual. Rebecca Heile – Fresh Studio, Philadelphia, PA


Facebook Comments

More from Event Coverage

The Grand Prize Winner, Jessica Warburton

Bio Ionic Crowns a New Style Awards Winner

Anne Moratto | April 25, 2017

Celebrating the artistry of hairdressing with a social media and onstage styling challenge, Bio Ionic chose their 2017 Style Awards winner at Club Avalon in Hollywood on April 23, 2017. The winning look featured a punk Disney princess, with long, textured pieces and her wardrobe was inspired by Warburton’s idol, filmmaker Tim Burton.

Event Coverage
Event Coverage

Intercoiffure Nouveau Top Ten Finalists Announced

Maggie Mulhern | March 3, 2017

MODERN would like to congratulate the Top Ten finalists in the 2017 Intercoiffure Nouveau Creative, Cut, Color, and Texture Contest. These artists, all working at Intercoiffure member salons, were asked to to submit a dynamic haircut and texture displaying versatility and creativity with distinct color as a vivid component of the overall look. Learn more here.

Load More