SuperNatural Color

Alison Alhamed | April 2, 2012 | 9:25 AM
Photo 1 of 4
You cant match red this fiery at home.
Photo 2 of 4
Chocolate this rich doesnt come in a box.
Photo 3 of 4
Show-stopping blonde doesnt start on the shelf.
Photo 4 of 4

“You Can’t Get Supernatural from a Supermarket” is Goldwell’s recently launched direct-to-consumer marketing campaign, and it shines a light on the advantages of professional, in-salon color services over at-home box color.

The campaign, which is spearheaded by Goldwell Ambassador Nick Arrojo and his team at New York City’s Arrojo Studio, empowers salon professionals to personalize the service from the subtlest tweaking to the most dramatic transformation.

To resonate the “don’t try this at home” message, MODERN invited the Arrojo/Goldwell power duo to create three impactful fi nishes to champion the messages of “show-stopping blonde doesn’t start on the shelf,” “chocolate this rich doesn’t come in a box,” and “you can’t match red this fi ery at home.”

“Since our most recent recession, clients have stretched appointments or, even worse, started doing less-than-professional methods to color their hair,” says James Edick, head of education at Arrojo Academy. “It’s not just the color formulation, but it’s the application that makes the difference.”

Hair color: James Edick
Cut: Lina Arrojo, master stylist, creative director
Photography: Roberto Ligresti
Make-up: David Maderich for
Fashion styling: Tina Lenoble

Related How to:

Show-Stopping Blonde

Related Topics:
Facebook Comments

More from Portfolio


The New Minimal Collection by Z.One Concept

Alison Alhamed | September 23, 2016

Essential lines, geometric cuts and monochromatic colors are accentuated in Z.One Concept’s New Minimal collection, which draws inspiration from the spatial composition of Kobro, a polish artist and designer who influenced the avant-garde artistic movement in the ’30s.


Keune's Beyond Collection

Alison Alhamed | September 1, 2016

Keune’s Beyond Collection puts the spotlight on volume, texture, smoothing and color with commercial, salon-friendly looks that speak to the client.“As hairdressers, we are responsible for more than educating ourselves,” says ...


Haircolor Pattern Inspired by The Flower of Life

Alison Alhamed | September 1, 2016

In this collection, Matt Swinney, global creative director for L’Anza Healing Haircare, was inspired by the “flower of life,” which symbolizes creation with all of its angles representing mathematics’ “golden ratio.” Using L’Anza Healing Color and L’Anza Vibes, Swinney used the flower of life as the pattern for how he applied the color, shifting the focal point on each model to create the different effects.

Load More