Industry News

Want to Compete LIVE in Spain? Enter Wella's Trend Vision!

Alison Alhamed | April 2, 2012 | 10:00 AM

Each year, Wella Professionals challenges you to bring the best in talent and creativity with Trend Vision, the annual international competition. And, guess what, Wella is NOW accepting entries for this year!

ENTER NOW for your shot at setting the trends, showing off your talent, and for the opportunity to compete live at the international finale in Madrid, Spain, with an all-expenses paid trip! What's more, winner will also receive tons of media coverage, training with some of the industry's finest educators, and the change to participate in Wella events throughout the year—including New York's Mercedes Benz Fashion Week!

So.... how you do enter?? Check it out..

1: Choose one of the four trends to interpret. These 2012 styles were created by Wella's Global Creative Directors Eugene Souleiman and Josh Wood, alongside the Wella Creative Team.

Want to Compete LIVE in Spain? Enter Wella's Trend Vision!

2: Capture an award-worthy pic of your trend interpreted on your model.

3: Then, fill out the form and submit your entry online by June 30th, 2012.

4: The US winner will compete LIVE in the International Trend Vision Awards!


WANT MORE TREND VISION INSPIRATION? In the March issue of MODERN SALON, Wella artists Paul Nasrallah and Sonya and Christopher Dove interpreted the Blaze trend, in both a salon-friendly and haute couture interpretation... check out the full story for further insiration!

Want to Compete LIVE in Spain? Enter Wella's Trend Vision!

Hair: Christopher Dove, Sonya Dove, Paul Nasrallah, for Wella Professionals
Photography: Roberto Ligresti
Make-up: Eric J. Allen for
Fashion styling: Amanda Durham for Chic Little Devil Style House

Check out the below video to recap last year's Trend Vision to see what makes the event so exciting!

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