Industry News

Sam Villa Demos a Waterfall Braid

Maggie Mulhern | April 12, 2012 | 7:00 AM

Sam Villa, Redken’s renowned Education Artistic Director, believes braids are taking a bit of turn for the spring and summer. “They are still important,” he says of the very hot trend, “but they are getting a bit more interesting.” In this video, Sam demonstrates how he creates a horizontal, waterfall braid with strands of the braid falling out “like a waterfall.  Move away from simple braids,” Sam advises. “Start having fun and create braids that have strands that drop out. Up-do’s today are a little bit more about a midnight versus 6 p.m.”

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