Expert Advice

Win a Trip to Hollywood with Joico's Damien Carney

Valeria Fanelli | June 11, 2012 | 9:46 AM

Win a Trip to Hollywood with Joico's Damien CarneyDo you want to go to Hollywood and be filmed as you compete with Joico International Artistic Director Damien Carney on one of his Drab to Fab webisodes? Are you confident enough in your upstyle skills to take on the Master? 

Carney has just thrown down a new challenge. The winner will get the opportunity to fly to Hollywood and participate to the Drab to Fab episode with Carney.

 Applicants must create a short video—from a minimum of 30 seconds to a maximum of 120 seconds—outlining or depicting their updo. They can use a camera, iPhone, iPad or anything that creates a video format, in line with YouTube guidelines. The video must be uploaded to the Drab to Fab Head to Head Facebook portal.

The deadline for submissions is midnight, July 15, 2012.

Carney himself, along with his team, will review all of the entries and select five finalists. Finalist videos will be posted online and open to an online vote open to all, stylists and consumers. Voting begins July 19, 2012, and ends August 2, 2012. 

The winner will fly to Hollywood and have a dinner with Carney and the Joico team and then it’s ON! The grand prize also includes a year’s supply of assorted Joico products and the chance to display the winner’s skills to the entire Drab to Fab audience.

For complete contest details, visit and click on Video Contest.

Win a Trip to Hollywood with Joico's Damien Carney







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