Expert Advice

Another Dimension

Maggie Mulhern | June 12, 2012 | 8:29 AM
Photo 1 of 6
An Urban Warrior by Nicholas French.
Photo 2 of 6
A model from the Phillip Wilson presentation.
Photo 3 of 6
Tim Hartley finished model at Emiliani’s 4th Dimension.
Photo 4 of 6
Robert Cromeans puts the finishing touches on his balloon design.
Photo 5 of 6
Finished models by the L’Oréal Team of Jo Blackwell Preston, Amit Abraham and Joseph DiMaggio.
Photo 6 of 6

THE EVENT: The 4th Dimension two-day hair extravaganza presented by Emiliani Enterprises held in Atlantic City, New Jersey.

THE DETAILS: Top hairdressers offered presentations to the 3,500 salon professionals in attendance at the commercial-free show, including segments by Nicholas French, Robert Cromeans, Michael O’Rourke, Gina Kahn, Rafe Hardy, Jo Blackwell Preston, Phillip Wilson, Tim Hartley, Amit Abraham, Joseph DiMaggio, Boyd Parris, Rocco Vitali and Leonel Rodriquez and Patrick McIvor.

HIGHLIGHTS: Urban Warriors by Nicholas French, a balloon design by Robert Cromeans and a cut on an upside down aerial acrobat by Phillip Wilson represented just a few of the many highlights.

THE LAST WORD: “The show had the impact we were shooting for,” said Andre Chiavelli, Executive Vice President of Sales and Corporate Strategy for Emiliani Enterprises and brainchild of the event he dubbed “The Day of the Hairdresser.” “It was a celebration of the creativity in this industry. We wanted to show the world that the hairdresser is an artist of the highest level—and we succeeded.”

Facebook Comments

More from Expert Advice

Your Little Guide for BIG Spring Promotions

April 5, 2017

Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.

Expert Advice
Expert Advice

Why Professionals SHOULD Sell Retail Products

Maggie Mulhern | February 28, 2017

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

Load More